The team at MCERA were very professional to work with and kept me informed every step of the way - from developing the media release to contacting media outlets. This gave me a sense of control over how and where my research would be promoted, without me having to spend too much time on the process itself. I really appreciated the time Scott spent with me to practice my interviewing skills too. This really enhanced my confidence when speaking to journalists.
–Dr Tracii Ryan, Monash University
"The assistance and service provided by MCERA to disseminate and engage the media with my first research publication has been invaluable. They were able to translate complex research into a highly accessible form that was easy for the general public to comprehend. They liaised well with the university media unit, and provided me with useful advice around communicating with a range of media types. Most notably, they organised an exclusive for my research to be covered by a major syndicated newspaper, as well as distributing its release to a national and international network of media organisations. I can say with great confidence that MCERA’s support is responsible for much of the media interest I have recently received."
–Jamie Manolev, PhD Candidate, University of South Australia
"MCERA has greatly helped us to promote our research beyond the world of academia. We have attracted substantial national media attention following their development and circulation of targeted media releases. MCERA provides a valuable role in enabling research findings to be communicated to the broader public, and to influence policy and practice."
–Associate Professor Andrew Harvey, La Trobe University
"Working with MCERA was a great experience for me. My research was discussed in different print media. Being an Early Career Researcher, it was so motivating and inspiring to realise the difference a media release can make to the reach of my research. Scott was a great help in developing the media release and distributing to a number of potential media outlets. His support and constructive suggestions helped me come out of my comfort zone and consider different media outlets to share my research in meaningful ways."
–Dr Sindu George, Monash University
“Working with MCERA was a rewarding experience. Within a short period of time, MCERA helped me access media outlets that put a spotlight on my work. I am convinced that the strategic position of MCERA between educational researchers and the media is instrumental in enhancing the impact our research.” Tebeje Molla, Research Fellow, Deakin University.
–Dr Tebeje Molla, Deakin University
“I have found working with MCERA to be the best media experience I have had so far. It was a really helpful and positive process. I think this was due to the genuine partnership that developed working together so that the piece reflected my actual research findings without creating too strong a statement that could be blown out of proportion. This is important when we are working in areas like mindfulness, in which our research might challenge and confront existing beliefs!”
–Dr Leigh Burrows, Flinders University
“Just wanted to say a big thank you for the work you have put in with getting our research into the media. The tips you gave me were very valuable for talking on radio and TV – it has been a great learning experience."
–Karyn Carson, Flinders University
“The individualised report MCERA provided was incredibly insightful, and it was helpful to see the impact of the media release. Working with them helped me to share accurate information about mental health with the public.”
–Dr Christine Grove, Monash University
“Working with MCERA could not have been easier.
They were responsive, engaged and interested in the work they were
disseminating on my behalf. They were quick to take any opportunity to
highlight the work and were great at feeding back to those of us on the project,
any media take-up of our findings.”
–Associate Professor Nik Taylor, Flinders University
"Over the years I have found that one of the most challenging tasks as a researcher is to confidently present my work via the printed or electronic media but of late this task has been made considerably easier through my collaboration with MCERA. I have found that MCERA has really assisted me in finding the 'story' to be told in my research in a way that captures the public and policy maker’s attention. They do this without 'sensationalizing' my findings and without compromising the integrity of the research and this means a great deal to me."
–Professor Phillip Slee, Flinders University
“MCERA has been an important avenue in promoting my research to the general public. Our task as public intellectuals is vital in this age of fake news and politically-motivated think tanks driving public policy. MCERA enables evidence based research to impact through its media activities. MCERA are a delight to work with. Highly professional helpful and make my writing look great.”
–Dr David Zyngier
"I never had media experience before working with MCERA, and they initiated the first opportunities to share my research in meaningful ways. As a novice they guided me through the process of engaging in the media which has progressively increased my confidence and expertise."
–Dr Katrina Barker, Western Sydney University
“MCERA has come to me on several occasions to bring topical issues in the media to my attention that I otherwise might not have seen or known about, providing an opportunity to comment. I’ve also appreciated that they’ve given me the right of refusal on matters that are a little outside of my area. A release they recently wrote with me led to an invitation to write an opinion piece and a podcast interview; it was also quoted by a story printed in major papers. MCERA has also worked with others in the research group I Chair. They’ve been very helpful in getting our group’s findings out to the broader community, and very expert in framing that research so it’s picked up by important stakeholders and audiences. MCERA has also helped to keep our researchers abreast of subsequent media coverage of their work, which is especially useful given universities’ increasing focus on engagement and the importance of keeping track of and demonstrating this engagement.”
–Professor Andrew Martin, University of New South Wales
"MCERA assisted me in working with the media in multiple ways from drafting a media release to negotiating with journalists and journal publishers. They helped to make my research palatable, interesting and appealing for a media audience and then supported me through the processes of press and radio. Their support and knowledge through this process was fantastic. In addition, they provided a range of reports on the impact of my media work which is beneficial for future grant applications and employment. I would definitely recommend MCERA’s assistance to other academics."
–Dr Melanie Baak, University of South Australia
"MCERA provides a useful platform to communicate our research to the media, lay-audience, and academics, allowing for timely social impact through research. In the recent webinar event about NAPLAN organized by MCERA, prominent Australian academics were able to meet online, share our views with each other, and expand and enrich our thoughts and experience. I thoroughly enjoyed the interactions, and would love to engage with MCERA again in future. My special thanks go to Scott Arthurson who is very dedicated to the mission, and patient with academics like myself who are not familiar with the workings of the media. "
–Associate Professor Jihyun Lee, University of New South Wales
"I found MCERA’s support invaluable in helping guide me through the process of engaging with the media. They were available to answer all questions and played a central role in making sure the journalist and journal were on the same page for the release of the research. It was a terrific experience and the coverage of the research speaks highly to MCERA’s expertise. "
–Dr Rebecca Collie, University of New South Wales (UNSW)
"MCERA is an asset to the research community in providing an avenue for disseminating research in the public domain.
MCERA’s media release of my joint research around children’s problematic sexual behaviour resulted in the research featuring in the SMH, The Melbourne Age and The Advertiser and international media in the UK and NZ. During the preparation of this release MCERA supported my needs around the sensitivity of this topic, providing multiple drafts to ensure the media release accurately represented the research and did not misrepresent my comments. Another media release about bullying by MCERA drew on three studies, including another of my joint research projects, placing my research next to world leaders in the field in this release. Again their communication and support during preparation was outstanding. I place great trust in MCERA in representing my research accurately and professionally which is what I need given the sensitivity of the topics I research. "
–Dr Lesley-anne Ey, University of South Australia
"I have been approached now
on several occasions to participate in major national discussions on Aboriginal
and Torres Strait Islander education. The exposure to the national media has
been significant and allowed me to be part of major discussions around NAPLAN and Indigenous research. On both occasions, I had
followup calls from the media, and that extended my reach into both the
mainstream and regional press/radio. I was well supported by the MCERA
office in using the technology, the timing of my commentary, and the best way
to present to get the greatest impact. "
–Dr Kevin Lowe, Macquarie University
“Working with MCERA has been a real
eye-opener for me. It’s amazing what a difference it makes to the readership of
research by letting media know about it. That might sound obvious, but for me
(as perhaps for many academics), this was big news. Scott from MCERA was a huge
help, first in crafting a media release, and then in distributing it to media
outlets. As a result of the exposure from MCERA my research has been discussed
on radio, in print, and led to requests for follow-up opinion pieces. Aside
from all of those tangible outcomes, I really value the fact that it has been
my first real taste of “media training” – where in the past I’ve turned down
requests to appear on radio, Scott’s helpful advice made me feel comfortable
with the medium. I would now know how to write a media release and distribute
it on my own if I ever needed to, so many thanks for this excellent service.”
–Dr Nick Kelly, Queensland University of Technology (QUT)
"MCERA developed my thinking about and approach to public intellectualism through the media. Through writing a media release together, I learned to hone in on and communicate simply and effectively about the most important takeaways from my research. This included advice on how to navigate important questions about the role of banks in financial literacy education and gently challenge ways of thinking that are potentially marginalising for communities experiencing disadvantage and financial hardship. I am now recognised as a unique and leading voice in my field, and am regularly contacted for expert comment. I cannot thank MCERA enough for their mentoring and support – they are so important to the modern academy."
–Dr Carly Sawatzki, University of Canberra
"In a very short period of time MCERA have established themselves as the go to organisation for fast, informed responses to education matters in Australia. When [a major STEM issue arose] in NSW last week MCERA were on the phone to me. A media release was drafted, they sent it to me promptly for further refinement, and the next day I did three interviews and one television appearance across four different media outlets. Australians want reliable information sources – especially where education is concerned – and MCERA through their outreach are providing that knowledgeable service."
–Dr Jane Hunter, University of Technology Sydney
2017, MCERA worked with me on a press release to respond to a major
industry initiative. The press release was picked up and run by major
newspapers, regional newspapers, industry publications, and resulted in
radio and television interviews over a four month period. The release
was commented and re-circulated by social media nationally and
internationally. MCERA proved to be a great resource for getting the
ideas I wished to communicate into the public domain."
–Associate Professor Shane Pill, Flinders University
"I cannot state too much how important MCERA is for academics. It may sometimes be just the initial opening of a door that leads to a hallway full of doors but that support and the profile is always there for the media to pick up on."
–Mr David Roy, University of Newcastle
"MCERA’s thorough interview about my findings helped me frame them in ways that appeal to the general public. Several media outlets have now contacted me for more information. To me, this is proof that MCERA provides an invaluable service in disseminating current research, knowledgeably, quickly and effectively."
–Dr Madalena Cruz-Ferreira, Independent Scholar
“I have to say it was a very positive experience, albeit a busy couple of days! I think that what you are doing there to get research into the public arena is crucial. Many thanks for your help and guidance :)”
–Dr Angelique Howell, University of Queensland
“Following the media release the phone has been ringing off the hook... I can certainly attest to their (MCERA’s) value.”
–Dr Philip Roberts, University of Canberra
"Tracking down experts to comment for articles, particularly in highly niche areas, can be a random and ad hoc process. MCERA is the perfect solution. Not only is the response timely, the recommendations are focused and backed up with relevant background information to help make informed decisions about who to speak to and where to go for more information. Highly recommended."
–Julie Hare, Freelance Journalist
"MCERA have been a tremendous resource. During my first few
weeks as Education Editor, I've faced several blocks in finding the right
experts to write a story on a particular topic. At this point, I would contact
MCERA and in less than an hour I'd have a list of names. Several times
throughout my weeks on the education desk, I have breathed a sigh of relief
only after getting in touch with MCERA."
–Sasha Petrova, Education Editor, The Conversation
"Working with the team at MCERA has been a terrific way of finding
experts to give information and opinion on a range of education issues,
often at short notice. From advice for parents to commentary on
Government policy, MCERA has helped me find an academic
or expert with the background and qualifications to give great information."
–William McDonald, Presenter, Nine News
"It's often easy for journalists to rely on the same expert
voices over and over again, especially when a deadline is looming. MCERA
prevents this from happening. It has put me in
touch with education academics from across Australia who have provided
thoughtful, articulate and timely responses to a range of issues I've been
writing about. It has also sent me interesting research which I've enjoyed
reporting on. Thank-you!"
–Henrietta Cook, Education Editor, The Age
"The team at MCERA have been very helpful in finding
important research and education experts from across the country. As well as
identifying timely studies and papers, they're always able to put me in touch
with academics to discuss various issues, often at very short notice. And it's
always a pleasure working with them!"
–Pallavi Singhal, Education Reporter, The Sydney Morning Herald
''Thank you very much for your help. This is extremely thorough, helpful and insightful.''
–Stefanie Balogh, Education Writer, The Australian